The Zenith

Comprising two A-Grade towers connected by a central atrium, The Zenith is one of the premier commercial precincts on Sydney’s north shore. Following a multimillion-dollar refurbishment program, an equally ambitious branding and sales campaign was created, achieving a record sales result of AUD$438.2 million.

Project Details

CLIENT

Blackrock

Centuria

PROJECT PARTNERS

Knight Frank

CBRE

LOCATION

Chatswood

The brief

Knight Frank was tasked with finding new owners for The Zenith in one of Australia’s most competitive commercial markets. To achieve this, they required a premium-quality brand and marketing campaign to anchor their sales program. In keeping with the A-Grade offering of the property itself, the campaign needed to be compelling, creative and contemporary.

The solution

Against a very tight timeline, we partnered closely with the sales teams from both Knight Frank and CBRE to deliver a fully-integrated suite of marketing materials. The process began by developing an elegant new brand identity and positioning for The Zenith. These were then rolled out across all communication touchpoints to raise awareness, generate leads and engage potential buyers. Given high interest from Chinese investors, materials were produced in both English and Mandarin.