Jessie Street Centre

One of the largest commercial addresses in the Parramatta CBD, the Jesse Street Centre boasts more than 53,000sqm of NLA spread across a five-floor podium and 20-storey office tower. As the property owners prepared for sale, we were engaged to help build the Jesse Street Centre brand and generate expressions of interest.

Project Details

CLIENT

Brookfield

PROJECT PARTNERS

Knight Frank

Cushman & Wakefield

LOCATION

Jessie Street

DELIVERABLES

Brand Identity

Creative Direction

Website

IM and other Sales Collateral

IM Production

Project Video

Aerial and Asset Photography

eDM

AFR Ads

Investor Presentation.

The brief

We were appointed by the lead sales agents, Knight Frank, to develop a 360-degree marketing campaign. Targeted at both domestic and international investors, the campaign needed to strongly position the Jessie Street Centre as one of the premier commercial sites in Parramatta’s burgeoning commercial district, with an abundance of both space and amenity.

The solution

Collaborating closely with the project teams from Knight Frank and Cushman & Wakefield, we began by identifying key property insights, segmenting target audiences and evaluating the wider Parramatta commercial market. This informed the development of a compelling new brand positioning for the Jesse Street Centre which, in turn, laid the creative platform for a full suite of marketing collateral spanning both digital and traditional media.